Cub petting in South Africa is a very popular experience for many tourists but what a lot of them do not know is that these cubs end up as fodder for the canned hunting fraternity. Once the cute and cuddly cubs are too big or hard to manage their fate is sealed. There is absolutely no value in supporting those establishments that make money charging tourists huge fees to pet a lion cub, it is simply exploitation of wildlife at it's worst. These magnificent animals belong in the wild and deserve to be treated with respect not abused for human entertainment and then passed along the line as a potential trophy for the sporting shooters who then pay huge dollars to shoot them. Morally the whole business is wrong on every level and everything needs to be done to stop what is actually helping to destroy lions. Saying no to any contact with wild animals is something you can do if you are going to Africa and are tempted to get up close and personal with a cub. If you don't you are supporting this awful ultimately cruel industry.