China must act to bring about the end of the ivory trade and pressure is mounting on the president to do something about his countries insatiable demand. Elephants could disappear from our world in as little as 10 years if nothing is done. The sharp spike in demand has corresponded with Chinas rising wealth and affluence, ivory being considered a huge status symbol of prosperity. Many influential names have added their names to an open letter to the Chinese president, notably Sir David Attenborough appealing for an end to this horrific trade in some of Africas most iconic and majestic animals. A world without elephants is just plain unimaginable. Ordinary people can also do something to help curb demand by refusing to buy any trinkets made of ivory that they want to souvenir from a holiday. If the demand disappears the elephants have a chance but time is running out.